At its very basic, commercial building signage helps to identify your business and location for customers who are looking for it. But your sign can achieve much more than this, especially if you take care to consider the style of the sign and the type of information you choose to convey using the lettering on the sign.
Not only do you want to put up commercial building signage that is visually appealing so you can create a positive first impression, but you’ll want a sign that reflects what you represent as a brand. To achieve this, you’ll want to think about the following stylistic elements:
One of the main goals you’ll want to achieve with your building signage is to convey what your business does to people who might not be familiar with your brand.
You might be able to get away with just using the business name if what you do is apparent from the name. However, this isn’t always the case. For example, let’s say a local HVAC service is called “Joe and Sons.” If the sign on their business only reads “Joe and Sons,” no one is going to know what the business actually offers. In such a case, you might want to add what kind of service you provide. For example: “Joe and Sons ― Heating and Cooling”
To differentiate your business’ name, e.g. “Joe and Sons,” from the words you use to describe what your business offers, e.g. “Heating and Cooling,” consider using different fonts, sizes and colors for the text.
When investing in commercial building signage, it’s important to put some thought into the style of the sign as well as what type of information you want to convey. For advice and getting started on your commercial building signage, be sure to contact Apex Signs & Graphics at 678-795-0775 today. For more on how business signage and graphics can boost your brand and communicate your message, connect with us on Facebook, Twitter, and LinkedIn.